Rashi Vishnoi, Author at Abhastra Technology Pvt. Limited

Low-Code/No-Code Platforms: Revolutionizing Software Development in 2025

The Future of Application Development is Here – And It’s Accessible to Everyone In today’s fast-paced digital landscape, businesses need software solutions faster than ever before. Traditional software development, while powerful, often requires months of planning, coding, and testing. Enter low-code and no-code platforms – the game-changing technologies that are democratizing software development and enabling […]

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Privacy-First Marketing Strategies for IoT: Building Customer Trust in 2025

Internet of Things

The Internet of Things (IoT) has revolutionized how businesses collect customer data and create marketing campaigns. With over 15 billion connected devices worldwide, companies now have access to unprecedented amounts of personal information. However, this data goldmine comes with serious privacy responsibilities. At Abhastra, we’ve seen how today’s consumers are more privacy-conscious than ever. They

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AI Integration in Everyday Workflows: The Complete Guide to Business Transformation in 2025

AI-ML

Introduction In the rapidly evolving landscape of modern business, artificial intelligence has emerged as the most transformative force since the internet revolution. AI integration in everyday workflows is no longer a futuristic concept—it’s a present reality reshaping how organizations operate and compete. With over 85% of businesses now planning AI implementations by 2025, the question

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Zero Trust Architecture: Why It’s the Future of Security

Cyber Security

Introduction In the rapidly evolving landscape of cybersecurity, one principle is gaining unprecedented attention: Zero Trust Architecture (ZTA). Gone are the days when businesses could rely solely on traditional perimeter-based security models. With the growing threats of ransomware attacks, insider threats, and supply chain vulnerabilities, the need for a more robust, identity-centric approach is critical.

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