Data Protection

Privacy-First Marketing Strategies for IoT: Building Customer Trust in 2025

The Internet of Things (IoT) has revolutionized how businesses collect customer data and create marketing campaigns. With over 15 billion connected devices worldwide, companies now have access to unprecedented amounts of personal information. However, this data goldmine comes with serious privacy responsibilities. At Abhastra, we’ve seen how today’s consumers are more privacy-conscious than ever. They […]

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Zero Trust Architecture: Why It’s the Future of Security

Introduction In the rapidly evolving landscape of cybersecurity, one principle is gaining unprecedented attention: Zero Trust Architecture (ZTA). Gone are the days when businesses could rely solely on traditional perimeter-based security models. With the growing threats of ransomware attacks, insider threats, and supply chain vulnerabilities, the need for a more robust, identity-centric approach is critical.

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